Latest News
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Increased use of Blackberry devices in SA apparent in mobile advertising statistics
Recent research conducted by InMobi into its South African network revealed steady growth of 14% in advertising impressions for the first quarter of 2012. As the largest independent mobile advertising network, InMobi already enjoys a significant presence in sub-Saharan Africa, and with total advertising impressions recorded on its South African network for the first three Read more…
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Nigeria, the largest and fastest growing mobile ad market in Africa
Mobile media consumption is continuing to grow exponentially in Nigeria and, indeed, across much of the African continent. That’s according to research conducted by InMobi – the largest independent mobile advertising network – which revealed growth of 37% in mobile advertising impressions on its Nigeria mobile network for the first three months of 2012. With Read more…
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Mobile advertising opportunities enjoy steady growth in Kenya
Mobile advertising continues to grow as a key marketing channel within the increasingly tech-savvy Kenyan consumer market. Recent research conducted by InMobi – the largest independent mobile advertising network – revealed quarter-on-quarter growth of 12% in mobile advertising impressions on its Kenyan mobile network over the first three months of 2012. According to Isis Nyong’o, Read more…
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DMMA will be at the Soweto Careers Expo
In furthering the DMMA focus on Education and Transformation of the Digital Industry and the establishment of the Knowledge Network, members of the DMMA will be speaking at the Soweto Career Expo hosted by Careers Inc. The expo takes place on the 17th and 18th of May 2012 at Orlando Community hall in Soweto. Member talks Read more…
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DMMA announces plans to grow the SA digital landscape in 2012
The Digital Media and Marketing Association (DMMA), a non profit organisation that aims to grow and sustain a vibrant and profitable digital industry, recently announced at its annual convention that this year there would be an increased focus on driving the growth of the industry within a South African context. The convention, which was held Read more…
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